Choosing a website design that is right for you and your business

Being truly happy with the website that you choose for you or your business and feeling that it represents your values and ambitions is fundamentally important to your success. It is often the first exposure that potential clients or partners have to you and so it should communicate authentically and clearly what you stand for.

Choosing the right website development partner is therefore also key, as the right partnership will ensure that your values are built into your online shop window.

At Ideal Vantage we design, build and optimise websites using WordPress. It is very flexible and richly-featured and ideal for pretty much any kind of website.

WordPress uses themes and there are many free and premium themes available. Our favourite is the excellent premium theme package by Elegant Themes and almost always build websites using their flagship Divi theme. Divi is a modular theme with such a huge range of flexible options that it is almost a blank canvas and we can use this to paint the pictures that you want to represent your business.

We also occasionally use another theme called Expositio for artists and photographers who want a responsive, horizontal-scrolling site.

So what makes a good website?

  1. Layout – clear and aesthetically-pleasing – full-width or boxed, top or side header, margins and padding sizes, use of columns, boxes etc.
  2. Navigation – a clear menu so your users can find everything easily
  3. Logo – designed well in line with your brand
  4. Colours – choices and combinations that feel right
  5. Font – sizes and styles
  6. Content – copy, images, video, audio etc. that communicate really well
  7. Congruence – putting all these elements in a way that reflects your brand, outlook, mission etc.

Layout and navigation

People often get very bogged down in designing their website layout. It is a very common rabbit hole. A website is not like a static page from a magazine. We must consider that the layout needs to be responsive – i.e. look good on any screen size or dimensions and on any web browser software.

Building a site in Divi on WordPress means that we can achieve this. However, clients need to trust our skill and experience and not expect us to replicate very specific things which they may have seen on other websites. Such details may not be possible within software being used, at least not without hacking into the code which takes time and therefore increases the price significantly.

We can write code, CSS in particular, and if more complex code such as PHP is required, we can employ someone to write it for us. So it is OK to ask for hacks. However, clients who want a website within a budget are reminded that micro-managing the layout is not a good idea. Layout details are often far less significant to the impact and overall feel of a website than people seem to think when they focus on them. Gimmicks that might strike you as wonderful on someone else’s website might not work so well on yours and may not appeal to all that many people. Also, they tire quickly and can easily become annoying.

Your website should showcase something and not distract your audience from your message. So take care not to impose ideas and tastes onto your website that dilute its impact. Go for a layout that has an overall feel that is attractive to you and reflects your brand.

Logo design

Similarly, a logo works well when it generates a feeling that reflects your brand. Conceptual, clever or convoluted logos – for example making letters into icons – only work if done incredibly well, and again, they take far more time and effort to create often without strengthening the impact at all, perhaps even weakening it. Think about what feeling the logo needs to create and let the designer design it!

Colours and fonts

The choice of colours and fonts and the way they all combine together can make a huge difference to the feeling being communicated. It is rather like decorating and a room. Again, it is vital to think about the feeling of your brand when choosing. They are easy to play with so don’t worry too much about trying things out and about changing your mind – within reason! A designer is experienced and skillful with colour and font combinations so micromanaging is again something to keep in check! We want to give you the website you really want – one which will do the best possible job for you.

Content

The content you choose is very important for many obvious and not so obvious reasons. Consider the kind of person you want to visit your site and create content to communicate appealingly to them. Avoid boring content! If you have a lot of content to share, headings, use of images, block quotes, video or audio all work to offer it in a more engaging way but of course, well-written copy is also still a powerful way to get your message out there.

Minimal content can also work very well when there is clarity in the communication. If the content is obscure or hard to understand, this can add a kind of intriguing element which might feel cool.  It can work if done carefully but unless you already have unshakably devoted followers, be careful not to irritate your audience.

To sum up, your content is most powerful when you really mean it. We can help you finding images and writing copy if you get stuck.

Congruence

This is arguably the most important element. In a way it is synonymous with branding. Your brand works best when it is a clear and powerful expression of your true offering. Of course, artificial gloss or smoke and mirrors can work but most of us lack the narcissistic, immoral character necessary to pull off such an inauthentic approach. So unless you really are a scoundrel, our advice is to represent yourself with honesty and enthusiasm. Make everything on your website come from an authentic place and your audience will feel the integrity.

These are the key considerations that we have in mind when we build a website for you at Ideal Vantage, as we want the end result to be a website that you can be truly proud of. Get in touch with us with a brief for your new website and let’s work together to create something special for your future business.

Why Silence is So Good For Your Brain

How easy is it to forget in this noisy, hectic 21st century world that we actually need peace and quiet and that our brains benefit enormously from it? I know none of us really need convincing of this, but check out this post in the Daily Good on ‘Why Silence is So Good For Your Brain‘ by Carolyn Gregoire, Senior Writer for The Huffington Post. I’m heading into a darkened, silent room for some brain-enriching silence…

Top 10 spotted social media, content marketing & SEO blog posts – 8th February

We keep our eye out for useful blog posts about social media, content marketing & SEO again and wanted to share this batch with you. They help us keep our finger on the pulse of what the experts are doing. Check them out and see what useful hints you can pick up.

  1. 6 Quick & Easy Ways to Simplify Your Daily Social Media Tasks – Boom Social
  2. What Types of Content Should You Create? [Infographic] – SocialMediaToday
  3. Preparing for the Brave New World of Twitter – Social Media Explorer
  4. Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday – Moz
  5. How to Use Hashtags on Twitter, Facebook & Instagram – HubSpot
  6. Why a Comprehensive Content Strategy Includes Podcasting – CopyBlogger
  7. Direct reach: The emerging new model in social media – Socialmedia.biz
  8. 6 Types of Iteration Every Content Strategy Needs – Convince & Convert
  9. 2016 Digital Marketing Trends – SEO.com
  10. Death of Twitter is trending on Twitter as users freak out over algorithm – Mashable

Your ideal vantage…

We are not all on the same path and reaching our ideal vantage may mean standing in a very different place for each of us. We like to help you define your own special route to that place, according to your particular strengths, passions and experiences.

It may take you here…

or here…

or maybe even here…

Wherever it takes you, at Ideal Vantage we want to go there with you and experience your life and your business from your perspective, so that we can help you share that vision with the world.

 

Top 5 blog posts May 5th – 9th

Each week on the Internet there are vast numbers of pages written about marketing strategy generally and social media marketing in particular. To give you an ideal vantage over this wealth of information written by experts in the field, we are going to draw your attention to our favourite articles from the previous week. Here is our pick of the best from May 5th to 9th:

1. Where to start with marketing automation – Social Media Explorer

2. 10 Tactics to Improve Blog ReadershipThe Moz Blog

3. How to think of good ideasHubSpot

4. Co-creation: 7 steps to the next evolution of content marketingSocialmedia.biz

5. How to get approval for marketing strategy shiftsConvince & Convert

Our new website

Ideal Vantage has a new website, which has been created in WordPress, a redesigned logo and more material so you can find out more about what we aim to do for our clients.

WordPress is a great platform and we have just started to explore what it can do. The websites we create are simple and strong in terms of design and function and we can achieve this result using WordPress with the advantage of easier updating to content.

If you’d like to discuss the possibility of having a simple WordPress website, like this one and another one we have built – philbestmusic.com – then feel free to contact us.