Website Design

With the ever growing presence of the web in all our lives, it is vital that any individual or business has a strong online presence, if they hope to be visible in this digital age.

At IdealVantage we design fresh, customer-focused websites that bring new life and give new impetus to your online profile. We understand the need for your target audience to be given direct access to your key marketing messages and for your website to be clean, tidy and uncluttered. We want it to be inviting, easy to navigate around and a contemporary showcase for your business.

We also ensure that your website is fully optimised for search, so that you appear as highly as possible in those important search listings. Our Search Engine Optimisation process will give you the visibility you need.

We also make sure your website is responsive and mobile-friendly, displaying effectively on all devices (desktops, tablets and mobiles).

Where you wish to allow your customers to purchase goods or services on your website, we will integrate eCommerce functionality to ensure they have a smooth and satisfying shopping experience. With your website designed in this way, your customers will have the best possible view of you and your message.

If you wish, we can also host and maintain your website for you.

We charge very competitive rates: all we ask is that a small link to us be included in the footer.

Our process:
  1. Review any existing promotional material you have
  2. Identify the audience you are wishing to reach
  3. Understand your marketing objectives and what you want the website to achieve
  4. Discuss the look, feel and values you want for your new website
  5. Gather a broad outline of likely website structure and content
  6. Present you with a quotation in line with your budget and your requirements

If you would like an initial chat to discuss your website needs, please contact us via our online form or drop us a line at info@idealvantage.com, and we’ll give you a call.

SEO – Search Engine Optimisation

For your website to be effective in reaching your target audience, it needs to enjoy excellent rankings in Google and other engine searches for the keywords that are most relevant to your business and your specific customers.

We will develop with you an effective search engine optimisation (SEO) strategy that will help you achieve your desired ranking and deliver against your business objectives.

This process involves SEO-compliant website design, SEO planning, keyword and keyword phrase selection, link building, directory and search engine submission and management and full reporting on your SEO results.

Pay Per Click

In addition to optimising the performance of your website in search engine rankings, we can develop a Pay Per Click (PPC) advertising campaign for you. PPC is a key method of online marketing and involves placing an advert on a website search network that will raise your profile with your target audience and attract them to your website.

PPC works on an auction basis and allows advertisers to bid for their ranking within the search networks. When a potential customer searches for a particular keyword or phrase within the search networks such as Google, sponsored search results are displayed as a result. The customer can then click through to a specifically designed landing page on your website directly from the advertisement.

You decide how much you can afford by setting a daily budget that is unique to you, and you see how effective the advertisement is with a range of measures and results. It is a highly targeted and cost-effective form of digital marketing.

Social Media

At IdealVantage we want to tell your story via social media. We will identify what makes your business stand out, what your followers and customers love about you and what will spread the message about the great things you do further.

We will explore what you want your followers to feel, experience and think about you, and what you want them to say to others about your business. We will help you clarify your core business values and beliefs and make sure that your social media presence is supporting these.

Creating your social media strategy

We will help you optimise your use of social media to make sure you are getting the most out of your efforts with a strategy that brings results.

Specifically, we can help you:

  • select the right social media channels for you
  • create and optimise your social media profiles

Set-up Package 1: Following an initial briefing conversation about your business and your target customers, we will select, create and optimise your social media profiles – £150

We can then expand on this further by creating a social media strategy that includes:

  • selecting the right branding & imagery to tell your story
  • adopting the right tone of voice in your posts
  • using the most effective keywords & optimise your posts for greater reach
  • deciding when to post and how often
  • increasing engagement with your posts and create calls to action
  • using advertising and post promotion to increase reach
  • utilising a social media management dashboard, such as Hootsuite, to manage your posts across various platforms

Strategy Package 1: Following an initial briefing conversation about your business and your target customers, we will set up your social media profiles and make strategic recommendations for the content you will share (and provide you with some key tips) – £500

Managing your social media profiles

Alternatively, you may already feel comfortable with your social media strategy, but you want help specifically in managing and developing social media profiles for you to boost social engagement.

For this we offer three tiers of package, all

  • using engaging content that tells your story and is of interest to your followers and target customers
  • including strong calls to action to drive traffic to key landing pages on your website
  • using a mixture of originally created content and curated content

Standard Management Package 1: £150 per month

  • 1 daily Facebook post | 2 daily tweets | 1 daily LinkedIn post | 2 daily Pinterest pins | 1 Instagram post
  • 1 hour per month using various proactive techniques to build your following organically

Silver Management Package 2: £250 per month

  • 1 daily Facebook post | 5 daily tweets | 1 daily LinkedIn post | 5 daily Pinterest pins | 2 Instagram posts
  • 2 hours per month using various proactive techniques to build your following organically
  • Research your target audience and identify new opportunities
  • Set up reports & give you guidance on how to extract reports and metrics on your profiles

Gold Management Package 2: £500 per month

  • Review your social media management strategy and make recommendations
  • 2 daily Facebook posts | 15 daily tweets | 1 daily LinkedIn post | 10 daily Pinterest pins | 3 Instagram posts
  • 5 hours per month using various proactive techniques to build your following organically
  • Research your target audience and identify new opportunities
  • Review competitors and implement lessons from their activity using third party competitor analysis tools
  • Create Facebook and Twitter ads to increase your reach
  • Build your email list using social media
  • Provide full reports on the performance on your profiles
  • Adapt content sharing based on report findings

These packages can be tailored to suit your needs and the social media profiles you are using (and the key will always be to post when you have something to say, not just for the sake of the numbers!).

If you’d like IdealVantage to help you with your social media presence, why not get in touch? You can do this via our contact page, or you can fill out the following questionnaire. We will then come back to you with our recommendations and a proposal as to how we can support your business.

Branding

At IdealVantage we understand the importance of creating the right image for you or your company. It is important that your values and core beliefs are reflected in your brand and we will work with you to make this a reality.

This may involve something very specific such as the design of a new logo or an updated website, business cards, stationery etc. but we also will help you to project your unique style that will attract the kind of clients you most want to reach.

With honest, accurate and therefore compelling branding, the right messages about you and your work can communicate more powerfully to your target audience.

Copywriting & Proofreading

Once we know you, your company and your business objectives we can write copy to match in a way that is optimised for highest visibility and targeted towards your audience. We can bring new life to your message, so that it grabs attention and has greater impact across a range of communications, such as:

  • Websites
  • Blog posts
  • Social media posts
  • Brochures
  • Fact sheets
  • Emails
  • Newsletters
  • Press releases
  • Taglines/slogans
  • Presentations

Alternatively, we can edit existing copy and breathe new life into your messaging, so that it reaches your audience more effectively.

We can also proofread copy to ensure professional and polished presentation.

Film & Photography

At IdealVantage we recognise that effective marketing campaigns require strong visual content and so we have teamed up with two partner companies to provide you with tailored film and photography solutions.

We can do simple video and photographic work for you ourselves and should you require a more complex project to be undertaken, we can bring in the services of two professionals.

Kamil Vanti, of Vanti Studio, is a London-based photographer specialising in portraits and commercial photography, with extensive experience of creating beautiful and striking images for a variety of clients.

Simon Hagan runs Cambridge-based Go Vocal Media with his business partner Paul Gibson. Simon brings more than 20 years’ experience of corporate film-making and can offer simple one-man shoots through to three-man crew productions. Simon’s full range of services include scriptwriting, camerawork, editing and directing.

We highly recommend both these skilful and highly creative individuals in the knowledge that they bring specialist expertise to this vital area of current marketing communications.

Music & Audio

At IdealVantage we also have access to a music library. Should you require bespoke music and audio services to give your website, marketing campaign or presentation a unique additional quality, we can use the services of Phil Best, a professional composer/producer who will write to a set brief and create music that will add another dimension to your marketing activities. For examples of music Phil has written for a variety of projects, visit his JigsawMusic library.

These are some of the potential uses you may have for music:

  • Company, product or service videos
  • Website video content
  • Jingles
  • Voice-overs or podcasts
  • Motivational songs
  • TV advertising tracks