Website Design

With the ever growing presence of the web in all our lives, it is vital that any individual or business has a strong online presence, if they hope to be visible in this digital age.

At Ideal Vantage we design fresh, customer-focused websites that bring new life and give new impetus to your online profile. We understand the need for your target audience to be given direct access to your key marketing messages and for your website to be clean, tidy and uncluttered. We want it to be inviting, easy to navigate around and a contemporary showcase for your business.

We also ensure that your website is fully optimised for search, so that you appear as high as possible in those important search listings. Our Search Engine Optimisation process will give you the visibility you need.

We also make sure your website is responsive and mobile-friendly, displaying effectively on all devices (desktops, tablets and mobiles).

Where you wish to allow your customers to purchase goods or services on your website, we will integrate eCommerce functionality to ensure they have a smooth and satisfying shopping experience. With your website designed in this way, your customers will have the best possible view of you and your message.

If you wish, we can also host and maintain your website for you.

SEO – Search Engine Optimisation

For your website to be effective in reaching your target audience, it needs to enjoy excellent rankings in Google and other engine searches.

We will develop with you an effective search engine optimisation (SEO) strategy that will help you achieve your desired ranking and deliver against your business objectives.

This process involves SEO-compliant website design, SEO planning, keyword and keyword phrase selection, link building, directory and search engine submission and management and full reporting on your SEO results.

Pay Per Click

In addition to optimising the performance of your website in search engine rankings, we can develop a Pay Per Click (PPC) advertising campaign for you. PPC is a key method of online marketing and involves placing an advert on a website search network that will raise your profile with your target audience and attract them to your website.

PPC works on an auction basis and allows advertisers to bid for their ranking within the search networks. When a potential customer searches for a particular keyword or phrase within the search networks such as Google, sponsored search results are displayed as a result. The customer can then click through to your website directly from the advertisement.

You decide how much you can afford by setting a daily budget that is unique to you, and you see how effective the advertisement is with a range of measures and results. It is a highly targeted and cost-effective form of digital marketing.

Social Media

The advent of Social Media has meant that your business now has a new way in which to reach your target audience, spread the news about your business and build increasing customer loyalty.

You may not have yet thought about using the variety of new social networks to enhance your business, but as the number of people using them daily increases, it is an opportunity you can no longer afford to miss out on.

Everyone is increasingly aware of Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and YouTube, but how do you put them to good use in driving your business forward? And how do you decide which of the many other target-specific social networks is right for you or your business? At Ideal Vantage we will work with you to create or enhance your Social Media presence, so that you can enjoy the commercial benefits of being part of this global phenomenon.

Branding

At Ideal Vantage we understand the importance of creating the right image for you or your company. It is important that your values and core beliefs be reflected in your brand and we will work with you to make this a reality.

This may involve something very specific such as the design of a new logo or an updated website, business cards, stationery etc. but we also will help you to project your unique style that will attract the kind of clients you most want to reach.

With honest, accurate and therefore compelling branding, the right messages about you and your work can communicate more powerfully to your target audience.

Copywriting

Once we know you, your company and your business objectives we can write copy to match. We can bring new life to your message, so that it grabs the attention of your target audience and has greater impact across a range of communications, such as:

  • Websites
  • Blog posts
  • Social media posts
  • Brochures
  • Fact sheets
  • Emails
  • Newsletters
  • Press releases
  • Taglines/slogans
  • Presentations

Film & Photography

At Ideal Vantage we recognise that effective marketing campaigns require strong visual content and so we have teamed up with two partner companies to provide you with tailored film and photography solutions.

We can do simple video and photographic work for you ourselves and should you require a more complex project to be undertaken, we can bring in the services of two professionals.

Kamil Vanti, of Vanti Studio, is a London-based photographer specialising in portraits and commercial photography, with extensive experience of creating beautiful and striking images for a variety of clients.

Simon Hagan runs Cambridge-based Go Vocal Media with his business partner Paul Gibson. Simon brings more than 20 years’ experience of corporate film-making and can offer simple one-man shoots through to three-man crew productions. Simon’s full range of services include scriptwriting, camerawork, editing and directing.

We highly recommend both these skilful and highly creative individuals in the knowledge that they bring specialist expertise to this vital area of current marketing communications.

Music & Audio

At Ideal Vantage we also have access to a music library. Should you require bespoke music and audio services to give your website, marketing campaign or presentation a unique additional quality, we can use the services of Phil Best, a professional composer/producer who will write to a set brief and create music that will add another dimension to your marketing activities.

These are some of the potential uses you may have for music:

  • Company, product or service videos
  • Website video content
  • Jingles
  • Voice-overs or podcasts
  • Motivational songs
  • TV advertising tracks